In today's competitive market, your website is one of the most important ways of reaching and connecting with your customers, especially for a small business. To see just how important it is, search Google for small business web design companies and you'll find a myriad, all with their own philosophy on how to make the best website for a business.
Our perspective on the web and websites is different. We're not here to sell you a website or a website maintenance contract, we're here to give guidance and pointers on what your customers will need from your site and what information on your website will help your business grow.
Here are some good things to consider:
- Setup a good site from the start, considering both structure and style. Your business should have a unified look (your brand) which you'll want transferred to the site. And the structure should be clear and consistent through the site.
- Leave room to grow: If you start selling products and you offer 3 kinds of soap, make sure that your site can grow to include 30 more without a major overhaul. This requires more time and strategic planning up front, but it'll save you money and headaches in the future.
- Maintain your site with regular updates. We hate seeing promotions that have expired, team members that have left the business, and other outdated information. Keep your information current and relevant.
- Choose a good partner. Once you're ready to get your site on the web, be sure to choose a good provider. If you've decided to make the site yourself, find a good hosting company with good templates. If you can't quite find what you need from one host, look at another. There are many hosting companies out there and they all offer varying levels of support and self management. Make sure that you are comfortable with your choice, financially and feature wise.
These key points should be enough to get you started. For more information or help with your website, send us an email.