Website for Dr. Rebecca Caplan, Chiropractor in Brookline, MA
Dr. Caplan hired Brown Couch Consulting in 2010 to fix her website, which had been dormant for several years. Although she had been in practice for more than 15 years, her website did not convey the skill of her hands and the results she had been able to achieve with her patients. You can see a snapshot of the front page of her website on the right.
There were several areas for improvement in the old site. From a design perspective, the colors are cold, which makes the site feel medicinal with that a sterile look. Not the natural healing Dr. Caplan wanted to project. From a structural and user experience perspective, the site is content heavy and all of the content is jammed into a few pages, with very few graphics. It was hard to read and overwhelming. From a search engine side, since all navigation and text at the top is image based significantly decreased the keyword density and was losing on visitors and potential patients for Dr. Caplan.
We kept the content form the original site, but created a new design and structure. A brand new design - one that really reflected the nurturing, gentle approach Dr. Caplan takes to her treatments. And a new structure that was easy to navigate and could hold a lot of information without being overwhelming. Here is a snapshot of the new design:
Benefits of this new website over the previous version:
Design: The choice of earthy colors, and green especially, brings calmness to the visitor. Also, the waves in the background, although subtle, really accentuate the flow of energy and healing that Dr. Caplan is able to provide for her clients. We also added a lot of image to Dr. Caplan's site to create a softer, gentler feel to the pages.
Structure: We took all the content Dr. Caplan had on her website and compared it to the full extent of her services. Dr. Caplan then filled the content gaps. For example, there was nothing about chiropractic care for pregnancy discomfort , although it is an important part of Dr. Caplan's work.
Search Engine Optimization & Marketing: Although Dr. Caplan chose not to perform a formal keyword search, through our discussions we were able to identify several keywords that fit her business. Then we worked the keywords into page titles and content, installing tracking software to monitor website traffic and the site's reach on the web and in local listings of Google, Bing and Yahoo!. Also, we made the header and the menu text based, thus increasing the keyword density and improving navigation.
Read what Dr. Caplan said about our work on her website.
Contact us to discuss your website development or business visibility needs at 617-532-1044 or by email at info@browncouchconsulting.com.