Website Maintenance & Website Restructuring - NEWBO
Old Events Layout:
New Layout (old site colors):
NEWBO site with new colors:
New Layout (old site colors):
NEWBO site with new colors:
In January of 2009, Brown Couch Consulting won a website management contract with NEWBO (New England Business Owners), a women's business owners organization in New England.
Once we started polishing up the site (as part of our website restructuring effort), we realized that there are some gaps in the content presented by NEWBO. One missing piece was a past programs listing. Here is what Lise Stahl Brown, NEWBO's director of programs says about Brown Couch after we implemented a past programs archive:
"The past programs roster looks great – I’m so glad you had that idea. It makes us look like the great organization we are!"
Improvements for to the NEWBO website:
- A new layout for the event listings (seen on the right)
- Restructured the Photo Gallery, separating events
- Created a new Past Programs section to archive monthly events. This allows members to remember expert speakers and shows perspective members the true value of NEWBO.
- Added a Constant Contact newsletter sign up box throughout the site which allows NEWBO to advertise their events to their membership and to potential members.
- When NEWBO hired a designer to create a new fresh look, Brown Couch took the logo and the new colors and created a new clear layout with a consistent color scheme throughout the entire site. This is a key benefit of a website restructuring scheme - we were able to achieve a new site, in a short time and saving thousands of dollars in development costs.
- We installed Google Analytics to track and analyze site traffic for NEWBO, adjusting content and keywords as necessary.
- We monitored Google Search access to the site through Google Webmaster Tools.
As of December, 2009 NEWBO stopped operations. This great organization has served women business owners for decades and we are honored to have been part of their team.