Website Design and Development Services
Every business needs a current, well designed website. Unfortunately, most small business owners can't afford the cost of most web services companies. Their only option becomes a website that is made by an automated hosting agent, which are often bulky and difficult to work with. Brown Couch Consulting offers a solution that's in between those two options: an affordable website design and development service that is unique to your business needs.
The best way for us to show you how it's done are the websites of our customers.
Website Design, Development and Project Management:
For example, take the website we built for Seth Barrett with Village Green Renewal. Seth didn't have time to manage the process, work with a designer or even meet with us on some weeks. He was busy working on projects for his customers - exactly how it should be. We took the project into our hands and started with a very simple, earthy design, then added content from information that Seth had already created for his print and in-store advertising. Presto - a website is born.
Since the original creation, we've made changes and updates to keep the website current and reflect the changes in Seth's business.
Website Design, Development and Project Management 2:
Here is another example: chiropractor Dr. Rebecca Caplan had been working in Brookline for over 10 years, but her website showed age and stagnation. We created a new design for Dr. Caplan's website, then built the site with the content she already had. Then, over the 3 months that followed, she added about 20 pages of new content for her patients and site visitors. Now, the site is comprehensive and up to date and Dr. Caplan was still able to focus on her patients and her practice during the entire development process. Read what Dr. Caplan said about working with Brown Couch Consulting.
You can read more about our success stories on the portfolio page.
The strength of our approach is that we work with your schedule and create the best solutions for the time and budget that you have. We're proactive.
Essential Website Elements
As part of any website work - whether it's a brand new site or maintenance on an existing site, we will recommend and install the following services:
- Traffic Monitoring Software - There are several free services, the most popular of which is Google Analytics, which are effective and worth all the installation costs. These services will show you the number of visitors that frequent your site, page by page, the amount of time they spend on each page, what sources bring visitors to your site (search, direct, or referral), what keywords are used in search to get visitors to your pages, and numerous other statistics and metrics about your site. This can help you make decisions on what content works well and what is most interesting to visitors, so you can grow and enrich your site.
- Email Sign Up Form - We recommend services that automate the email marketing process for you, such as Constant Contact and iContact. First of all, they offer recipients control over how much mail they receive, and secondly, they offer you insight into what your visitors are viewing. As part of every email marketing service is a sign up form which can be added to your website. This is usually a very quick installation and is an effective means of growing your list and getting your site visitors to stay connected to your business.
- Contact forms - This is a great inbound marketing tool. The ideal time to gather customer information is when a visitor to your site wants to get in touch with you or download a particular white paper, so be sure that you have something on your site that can gather contact information for follow up calls and emails.
- Webmaster Tools - Google, Yahoo! and Bing all offer webmaster tools (some have different names for the same service) for sites that they index and you want your site to be indexed. This allows you to provide a sitemap, view errors or missing pages, and check crawl status. It's a great tool for webmasters or the technical team behind your site and it requires very minimal installation.
- Search Engine Optimization (SEO) - Your website structure and content need to be created and maintained in a way that is accessible for Google, Bing, Yahoo and others. SEO in itself is an art and a science and a full SEO campaign can cost thousands of dollars, depending on the scope of your site, but basic SEO principals can be applied to a website on a budget and still achieve results. We offer SEO services that focus on your website and help you leverage the content of your site for better search engine results.
See some examples of our work in the portfolio section or contact us for more information.