Website maintenance and restructuring for existing websites
Website Maintenance
Most websites do not receive the regular maintenance required to keep them up to date and competitive, and it's not surprising. Most web development firms focus on creating the best site, and often neglect the subsequent upkeep. That's where we come in. Whether you have a content management system or not, it's important to have a regular website assessment which will generate a plan to keep your website up to date or to bring it back into compliance. We consider design, content and structure of your site to ensure a great user experience and good traffic flow.
We offer monthly packages for website maintenance and restructuring services which allot a set amount of hours for your site. Contact us for more information about website maintenance services.
Website Restructuring
We've met with countless business owners who wish they could have an updated site, but can't afford the cost of starting from scratch. That's why we offer restructuring services for websites where design or content can still hold their own. With a monthly hourly allowance or all at once, we can breathe new life into your business website, often saving you thousands of dollars in development costs, while providing updated information and improved experience to your visitors. Contact us for more information about website restructuring services.
Essential Website Elements recommended for clients
As part of any website work - whether it's a brand new site or maintenance on an existing site, we will recommend and install the following services:
- Traffic Monitoring Software - There are several free services, the most popular of which is Google Analytics, which are effective and worth all the installation costs. These services will show you the number of visitors that frequent your site, page by page, the amount of time they spend on each page, what sources bring visitors to your site (search, direct, or referral), what keywords are used in search to get visitors to your pages, and numerous other statistics and metrics about your site. This can help you make decisions on what content works well and what is most interesting to visitors, so you can grow and enrich your site.
- Email Sign Up Form - We recommend services that automate the email marketing process for you, such as Constant Contact and iContact. First of all, they offer recipients control over how much mail they receive, and secondly, they offer you insight into what your visitors are viewing. As part of every email marketing service is a sign up form which can be added to your website. This is usually a very quick installation and is an effective means of growing your list and getting your site visitors to stay connected to your business.
- Contact forms - This is a great inbound marketing tool. The ideal time to gather customer information is when a visitor to your site wants to get in touch with you or download a particular white paper, so be sure that you have something on your site that can gather contact information for follow up calls and emails.
- Webmaster Tools - Google, Yahoo! and Bing all offer webmaster tools (some have different names for the same service) for sites that they index and you want your site to be indexed. This allows you to provide a sitemap, view errors or missing pages, and check crawl status. It's a great tool for webmasters or the technical team behind your site and it requires very minimal installation.
- Search Engine Optimization (SEO) - Your website structure and content need to be created and maintained in a way that is accessible for Google, Bing, Yahoo and others. SEO in itself is an art and a science and a full SEO campaign can cost thousands of dollars, depending on the scope of your site, but basic SEO principals can be applied to a website on a budget and still achieve results. We offer SEO services that focus on your website and help you leverage the content of your site for better search engine results.
See some examples of our work in the portfolio section or contact us for more information.